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sanitation@lemmy.radio to Technology@lemmy.worldEnglish · 1 day ago

AI ‘accent masking’ at overseas call centres sparks union backlash in Canada

globalnews.ca

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AI ‘accent masking’ at overseas call centres sparks union backlash in Canada

globalnews.ca

sanitation@lemmy.radio to Technology@lemmy.worldEnglish · 1 day ago
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AI ‘accent masking’ at overseas call centres sparks union backlash in Canada | Globalnews.ca
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In a post on its website, Telus Digital announced a partnership with an “AI-powered speech enhancement” company to “soften accents.”
  • StillAlive@piefed.world
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    1 day ago

    “You have to ask yourself, would we be doing this if it was for an accent from Australia or the U.K.?” Grossman questioned.

    Welsh and Scottish accents have joined the voice call
    
    • AnarchistArtificer@slrpnk.net
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      17 hours ago

      Research has actually shown that people respond better to people with Scottish accents. Apparently at least one big company (might have been British Gas?) factored this into their decision about where to base their upper tier customer service call centres

    • perishthethought@piefed.social
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      23 hours ago

      eleven

      https://www.youtube.com/watch?v=HbDnxzrbxn4

      • mPony@kbin.earth
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        19 hours ago

        I LOVE that sketch

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