I don’t think it’s incompetence, exactly. If you’re not going to pay for Photoshop (Lightroom, Audition, etc…), Adobe would rather you use a pirated Photoshop as opposed to learning something else. Because even a pirated version helps them keep their stranglehold on the market.
It’s the same reason Microsoft doesn’t really crack down on pirated versions of Windows.
I remember being annoyed when PS2 suddenly was a gaming console and not a line of personal computers from IBM.
Yes, I know it’s PS2 vs. PS/2 when written out, but no one ever says PS-slash-2 when speaking.