Are you dense? They would not have done this ad campaign the exact same way with a black actress. The entire point of the campaign is the pun behind blue jeans/blue (eye) genes. The intent is clearly to court white supremacists while being controversial enough to attract negative attention but also giving enough plausible deniability to garner sympathy from the centrists and the ignorant.
That is probably the best term relatively speaking. Of note is that they typically have reciprocal majority support with the white supremacists in politics internationally.